Why customers can be blocked from your website

A polished interface can still prevent someone from booking, buying, finding information, submitting a form, or asking for help.

Accessibility is a customer-access issue

People use websites with keyboards, screen readers, magnification, voice input, touch devices, and many other combinations. When the underlying structure fails to communicate names, states, instructions, or changes, an essential action can become impossible.

Common barriers in critical journeys

Unclear controls

A button or link without a useful accessible name can leave a person unable to identify its purpose.

Keyboard failures

Menus, dialogs, and forms can strand keyboard users when focus is lost, hidden, trapped, or moved unpredictably.

Silent form errors

If an error is presented only visually, a customer may never learn what stopped a purchase, booking, application, or enquiry.

What helps

Automated checks can identify some repeatable patterns, but they do not confirm whether real customer journeys work. Blindspot Digital combines technical analysis and manual verification, then connects verified barriers to practical remediation.

Start with a Mini Accessibility Audit